trial rate

trial rate
марк. скорость пробной покупки* (промежуток времени, который проходит между выводом товара на рынок и моментом первой пробной покупки потребителя)

These promotional efforts affects both trial rate and repeat rate. — Эти действия по продвижению влияют как на скорость пробной покупки, так и на повторяемость покупок.

See:

Англо-русский экономический словарь.

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Смотреть что такое "trial rate" в других словарях:

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